Shillong, Sep 22: The country’s largest bakery foods company, Britannia Industries Limited has launched a new ‘Snacker Cracker’ campaign for its NutriChoice Sugar Free Cracker range, with Bengali superstar Abir Chatterjee.
The lockdown has led to increased snacking at home. This not only resulted in a quest for healthy snacks but many first time cooks researching & experimenting with varied, tasty, healthy and easy to make snacks. The word ‘Recipe’ at one point was the most searched word online during the lockdown.
Britannia NutriChoice Cracker makes the quest for quick, easy snacks simpler. It is not only sugar free, but its neutral taste makes for a great accompaniment with a variety of delectable ingredients to make a quick and tasty snack. With increase in snacking occasions at home, this snacker of a cracker can be consumed as an anytime mid meal snack.
Theban’s new TVC features Abir Chatterjee in a never-before-seen avatar. A first time cook himself, Abir has picked up a few culinary skills during the lockdown. A perfect time for Abir & Britannia NutriChoice to come together. NutriChoice Cracker as a key ingredient in one’s delightful and healthy snacking schedule. The campaign highlights howthe cracker is so versatile that it can be used in a variety of ways to create quick snacks throughout the day. Abir dons the hat of a chef, in the new Britannia NutriChoice Crackercampaign.
Further all set with his cooking station, he will be seenpreparing some spontaneous recipes using NutriChoice Sugar Free Crackers as the standard base ingredient. He will be judged by a special guest that is yet to unfold.
Commenting on the NutriChoice Snacker Cracker campaign, Vinay Subramanyam, VP Marketing, Britannia Industries Limited said, “We have observed that working from home, consumers have taken to snacking more than ever before. The lockdown has even changed the dynamics of cooking at home versus eating out, and it has instilled a need to make a conscious effort in choosing the healthy way, be it a full meal or a snack. With Britannia NutriChoice Sugar Free Cracker, we aim to provide our consumers with that healthy, delicious & DIY base ingredient that can be easily prepared by anyone, at any time. The Cracker isnot only thin, light and crispy but also sugar free, thus adding value to the increasingly health conscious audiences. The campaign will amplify the offering with Abir Chatterjee spearheading the way. He is a right fit to help personify the proposition of making a healthier choice for all your snacking needs.â€
Speaking on his association with the brand, Abir Chatterjee said, “Being a quintessential Bengali, I love snacking and I make sure I don’t skip my meals, but the shoot timingsoften make it difficult. Thanks to the lockdown, I have as picked up a few culinary skills.Britannia NutriChoice Sugar Free Crackersis the perfect snack whisperer& great to as experiment ones cooking skills. It makes for a delicious snack with the satisfaction of having made a healthier choice. I am glad to see how Britannia NutriChoice Cracker will soon be in every kitchen, playing the role of that versatile, must-have ingredient for every meal and snack. I think we are also in for a ride to discover some wonderful recipes from different households of our country with this campaign!â€
Britannia NutriChoice Snacker Cracker Contest Details
The Britannia NutriChoice Snacker Cracker Contest is supersimple to participate in.
All you have to do is to give a missed call to 7829833333 and send your favorite ‘snacker cracker’ recipes and stand a chance to challenge Abir in a cook off. Top 10 winners will also get their recipes featured on the packs.
Not only this, you can also win exciting cookware prizes from Wonder chef, every hour. A total of 600 Wonder chef prizes to be won and the contest will be live for a period of 2 months.
Participation through ‘WhatsApp’ and the website is possible. The contest will run for a period of 2 months.