Siliguri, May 2025 — The Siliguri Challenger’s Trophy 2025 has kicked off with exciting matches and robust participation from cricket teams across North Bengal and the Northeast. As the tournament cements its place in the regional sporting calendar, its growing popularity this year is being significantly fueled by support from global brand Wai Wai, which has come on board as a key partner.

While football continues to dominate the sports scene in North Bengal and the Northeast, cricket is steadily gaining traction. Grassroots tournaments like the Siliguri Challenger’s Trophy are playing a vital role in nurturing emerging cricketing talent and offering young players critical exposure.

Varun Chaudhary, Global CEO of CG Foods, the parent company of Wai Wai, emphasized the importance of supporting such platforms:

“Local sports leagues are the backbone of future national and international talent. We must create the right platforms and experiences for young players. Wai Wai has always been proud to support initiatives that bring communities together and celebrate youth potential.”

The tournament stands out not only as a competitive platform but also as a community-driven event, inspiring participation and pride at the grassroots level. Wai Wai’s involvement has boosted visibility, credibility, and enthusiasm among fans and players alike.

This partnership reflects Wai Wai’s broader commitment to corporate social responsibility, particularly in promoting sports development and supporting communities in Northeast and Eastern India, regions where the brand already enjoys a strong consumer base.