Shillong, October 12: CJ Enterprise, a Meghalaya-based business founded by Shaiphyrnai Dohling Phanrang, showcased its range of cleaning products under the brands “Ïa-Phi” and “Ïa-Phi Clean Solutions” at the Buyer–Seller Meet held at the State Convention Centre in Shillong.
The products displayed at the meet included a multipurpose cleaner, toilet cleaner, handwash and car wash shampoo, aimed at meeting different household and vehicle-cleaning needs.
Speaking to reporters, Phanrang said his academic background in chemistry helped him pursue his entrepreneurial ambitions and develop cleaning products for the local market. He holds an M.Sc. in Chemistry, has studied at IIM Shillong and cleared the UGC–CSIR NET with an All India Rank of 79.
He established CJ Enterprise in 2024, drawing inspiration and encouragement from his parents. Through the enterprise, he aims to strengthen local manufacturing in Meghalaya and create employment opportunities for people in the region.
According to the company’s product profile, its multipurpose cleaner can be used on floors, tiles, glass, bathroom surfaces and greasy areas. The product is also listed for laundry and dishwashing applications.
The enterprise also showcased its Premium Snow Foam Car Wash Shampoo, which, according to its product label, produces rich foam and helps enhance a vehicle’s shine after washing.
Its rose-scented handwash was displayed in 250 ml pump bottles for convenient use. The product label identifies CJ Enterprise, located at Dhankheti, Malki, Shillong, as the manufacturer and marketer.
Phanrang said he plans to expand the business by pursuing further training and seeking guidance from experienced entrepreneurs. Participation in the Buyer–Seller Meet provided an opportunity to present the products to prospective buyers, interact with visitors and explore potential market connections.
Through CJ Enterprise, Phanrang is seeking to translate his scientific knowledge into locally manufactured consumer products while building a business with the potential to contribute to employment generation in Meghalaya.
