Missed call banking user base increases in Meghalaya after demonetization

Shillong,June 29: HDFC Bank encourages people in Meghalaya to adopt digital banking to experience the convenience of banking anywhere, anytime. Using technology as an enabler, the bank offers digital products that can be used on smartphones as well as on feature phones without internet. HDFC Bank is also present on the state government’s Public Fund Management System (PFMS), a payment gateway for the state government to make all payments digitally.

This was stated by Dipankar Talukdar, Cluster Head of Meghalaya HDFC Bank Ltd.
Speaking to reporters here on Tuesday, he informed his bank offers digital products for smartphone as well as feature phone users.
“We are excited that we were able to make a meaningful contribution towards greater adoption of digital products in Meghalaya, “ he said adding that HDFC’s digital banking products complement the extensive network of branches and ATMs in the state.
“With our suite of digital banking products, we want to make it convenient for customers to undertake different types of transactions anywhere, anytime,” Talukdar said adding that volume of users of cheque book facility has grown tremendously post-demonetisation.
Some of the digital banking offerings available in the North East are:1. Pay fee at educational institutions in Shillong like IIM, NEHU, and NIT, 2. Undertake over 120 transactions on Mobile Banking app, Over 200 on NetBanking 3. Loan facility from an ATM within seconds, 4. Recharge prepaid mobile numbers with just a missed call
The Missed call banking is another facility the bank is providing, Talukdar said adding that post-demonetisation Meghalaya has seen rise in number of users of this facility.
In Meghalaya, the bank has observed incremental growth of 74 per cent in the number of customers using missed call banking after demonetisation.
Stating that net connectivity in a big issue in Meghalaya particularly in far flung areas, he said that for that reason people were preferring missed call banking facility.
Detailing about facility, he said that using missed call banking service, customers can get account balance, mini statement, request for cheque book etc.
Complementing the bank’s digital offerings, HDFC Bank has a network of 18 branches and 26 ATMs in the state; he said and added that 76 percent of the total branches are in semi-urban and rural areas.

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