Guwahati, May 28, 2025: Just a year after its launch, Purabi Ice Cream is making a mark of its own. As temperatures soar, the brand is now expanding its footprint statewide, aiming to become the go-to frozen treat for summer.

Purabi, a brand of the West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), entered the market with six flavors of ice cream: Vanilla, Strawberry, Kesar, Pista, Chocolate, Mango, and Fruit n Nut – and quickly won over ice-cream lovers across the state. Unlike many commercial brands that sell frozen desserts under the guise of ice cream, Purabi takes pride in being an authentic dairy-based ice cream, made from pure milk sourced from Assam’s farmers.

At the product’s unveiling last year, Assam Chief Minister Dr Himanta Biswa Sarma had highlighted its superior quality and taste, crediting the farmers of Assam for providing the fresh, high-quality milk that sets Purabi apart.

North East Dairy and Foods Limited (NEDFL), a joint venture between the Government of Assam and the National Dairy Development Board (NDDB), is marketing Purabi Ice Cream. Now, with summer heat beating down, NEDFL has already strengthened its distribution network. This season, the ice cream and flavoured milk, which were launched in September 2024, are being made widely available across the state, making it easier for consumers to enjoy a truly local, farm-fresh treat.

“We are extremely pleased with the response to our new products – both ice cream and flavoured milk. Last year, we launched ice cream just before the summer season, though its distribution was primarily limited to Guwahati. Similarly, flavoured milk was introduced towards the end of the season. Despite these challenges, our sales numbers were remarkable. Now, with an expanded distribution network across eastern and western Assam, we are confident in our ability to meet consumer demand,” said Satya Brata Bose, Managing Director at NEDFL.

He added that, in addition to Purabi Ice Cream and Purabi Flavoured Milk, other Purabi products, such as standard milk and curd, are now available on leading quick-delivery e-commerce platforms like Blinkit, Flipkart Minutes, BigBasket Now, and Swiggy Instamart.

With its commitment to quality and authenticity, Purabi Dairy is not just satisfying sweet cravings but also supporting Assam’s dairy farmers, ensuring that the state’s milk industry continues to thrive. As the demand for authentic, dairy-based ice cream grows, Purabi is set to become a household name in Assam’s ice cream industry.