Shillong, July 15: A new artificial intelligence-focused company, Signature and Fable, on Wednesday unveiled its vision of creating a trusted digital ecosystem designed to protect brands, domain experts, communities, and indigenous knowledge in the age of artificial intelligence.
The company is led by Chief Executive Officer (CEO) John Elijah Gomar, Chief Legal Officer Napoleon S. Mawphniang, Chief Knowledge Officer Thangkan Ch. Marak, Chief Operating Officer Hiyanuj Pathak, and Chief Technology Officer Antrip Barman.
Addressing a press conference, CEO John Elijah Gomar and Chief Legal Officer Napoleon S. Mawphniang said the rapid advancement of AI has made it increasingly difficult for people to distinguish genuine brands, authentic experts, and reliable information from AI-generated or misleading content.
Explaining the company’s vision, the officials said Signature and Fable is built around three core pillars—Brands, Icons, and Families.
Under the Brands pillar, every organisation joining the platform will undergo a comprehensive verification process similar to Know Your Customer (KYC) procedures. According to the company, this is intended to help consumers identify genuine brands and curb the spread of fake or AI-generated brand identities.
Speaking on the Icons pillar, the company said product endorsements should come from qualified domain experts rather than celebrities or influencers who may lack technical expertise. The officials argued that consumers would be better served by recommendations from professionals with real-world experience in specific fields, such as contractors assessing construction materials or specialists evaluating technical products.
They added that verified experts would also be accountable for their recommendations, thereby promoting greater transparency and public trust.
The third pillar, Families, seeks to encourage community-based product validation. Rather than relying solely on market surveys or analytics, the company proposes that authentic feedback should come from real communities and user groups, including families, professional associations, and interest-based communities, whose collective experiences can provide more credible product evaluations.
The company also raised concerns about the growing use of publicly available data and indigenous knowledge for training artificial intelligence models without adequate recognition or compensation for the original contributors.
According to the officials, Signature and Fable aims to provide legal recognition and protection for users who upload original content or knowledge to the platform. They claimed that contributors would retain ownership of their data and that AI developers seeking to use such content for model training would be required to obtain a licence from the rights holder, allowing creators to receive compensation for the use of their intellectual property.
The company said its broader objective is to build a transparent AI ecosystem that safeguards digital identity, protects authentic knowledge, promotes responsible AI development, and ensures that individuals and communities benefit from the value generated from their data.
Further technical details of the platform are expected to be shared by other members of the company’s leadership team in the coming days.
